Founded in Somerville, MA, in the hub of the thriving high technology community that includes nearby neighbors such as Massachusetts Institute of Technology (M.I.T.) & Lotus, Unorthodoks Marketing relocated to New York City in 2002. This start-up, Internet-based business was created in the summer of 98' by
Keenan Davis to address the need of high quality, targeted marketing expertise to be directed towards the fast growing African-American online demographic.


Unorthodoks Marketing provides end to end Internet marketing, advertising and branding services to companies that want to reach the African-American Internet user. The manner by which we do this is the reason that this company is aptly named "Unorthodoks". "Unorthodoks" is simply a different take on the spelling of the word "unorthodox". Our "Unorthodoks" direction is expressed in two distinct ways: The company motto of "Education before Execution!" & the continuous dedication to discovering innovative yet, effective methods to promote your company.

In too many instances, marketing and advertising firms won't take the time to learn enough about your company, your company's products and services, the industry that your company is in and the target market your company is attempting to reach. We adopted the phrase "Education before Execution!" because we firmly believe that the only way we can have a successful relationship with you is if we "educate" ourselves on all of these aspects before we "execute" any marketing campaign. Without this knowledge, the chance that there will be a favorable outcome to any marketing efforts becomes less and less likely.